Real Madrid star striker Karim Benzema has long been the face of one of the leading bookmakers. However, in recent years his advertising partnerships have undergone significant changes.
At the beginning of his career, in the mid-2000s, Benzema signed an advertising contract with the bookmaker bwin. He has been actively promoting the bwin brand for several years, appearing in their advertising campaigns and participating in various marketing activities of the company.
The French striker turned down a staggering €100 million offer from 1xbet. Despite the eye-watering sum offered by 1xbet, Benzema chose to continue his career at his current club. This decisive decision demonstrates that he values long-term prospects and reaching new heights with the team over the short-term financial gain of a contract with 1xbet. Benzema's courageous decision commands enormous respect and shows that the values of loyalty and personal growth still exist in football.
Bwin, being at that time one of the leaders in the online gambling market, sought to strengthen its position among the football audience. Bringing in a popular young player like Benzema was part of this strategy. The French striker, in turn, received significant financial rewards for his participation in the brand's advertising. However, in 2018, Benzema decided to abandon his cooperation with bwin. Presumably, this was due to some changes in the company's strategy, as well as the footballer's desire to find a better deal. After breaking up with Bwin, Benzema began looking for new advertising partners. In 2019, he signed a contract with the international streaming service DAZN. This decision marked Benzema's entry into the digital era of advertising and promotion of his image.
DAZN, which specializes in broadcasting sports events, offered Benzema more favorable conditions and opportunities to expand his audience. The footballer became the face of the DAZN brand, regularly appearing in their advertisements and participating in various marketing activities. Benzema's move to DAZN turned out to be a good decision. The streaming service gave him the opportunity to reach new levels of reach and interaction with fans. Thanks to DAZN's digital channels, Benzema was able to communicate his brand more effectively to fans around the world. In addition, cooperation with DAZN allowed the footballer to extend his influence beyond the purely sporting sphere. The platform gave him the opportunity to present his skills, personality and life philosophy in a broader context, reaching an audience beyond traditional football fans.
